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How I Hacked Online Dating by Amy Webb (Transcript)

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Amy Webb used data science to find love. After a difficult breakup of a relationship when she was 30, and feeling the pressure of her heavily involved family, this data geek started crunching numbers to try to calculate her odds of finding a man in Philadelphia who would be a match for her needs and personality.

The result? Out of the 1. A data fanatic, Webb decided to try online dating, since the matches are based on algorithms — a methodical system that appealed to her. After a number of bad experiences, she decided to start tracking data points during her lousy dates, which helped her discover that the limitation of the dating algorithms were defined by the user-generated data that was inputted into online profiles.

She also felt that the questions in the profiles were too superficial for her purposes.

How i hacked online dating

You can set your address, phone number, email and site description in the settings tab. Link to read me page with more information. Her TED talk, about the future of data and algorithms, has been viewed 7 million times, translated into 32 languages and was part of Delta Airline’s in-flight entertainment. Amy Webb is a quantitative futurist and a bestselling, award-winning author.

Amy Webb was having no luck with online dating. The dates she Subscribe to our channel:

Trust is a social, economic and political binding agent. Trust is the lifeblood of friendship and caregiving. When trust is absent, all kinds of societal woes unfold — including violence , social chaos and paralyzing risk-aversion. Vinton Cerf. For starters, the internet was not designed with security protections or trust problems in mind. If that were not challenging enough, the emergence of trust-jarring digital interactions has also coincided with a sharp decline in trust for major institutions, such as government and Congress and the presidency , the news media , public schools , the church and banks.

The question arises, then: What will happen to online trust in the coming decade? Billions of people use cellphones and the internet now and hundreds of millions more are expected to come online in the next decade. At the same time, more than half of those who use the internet and cellphones still do not use that connectivity for shopping, banking, other important transactions and key social interactions.

As more people move online globally, both opportunities and threats grow. Participants were asked to explain their answers and were offered the following prompt to consider: Which areas of life might experience the greatest impact?

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Amy Webb talks about dating. She talks about her dating life. But she also talks about analysis. Analysis of your target audience. Understanding.

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Subscriber Account active since. One of the problems Webb found with online dating was that she and her matches weren’t filling out their profiles honestly. Where a site would ask her to describe herself, for example, she wrote things like “award-winning journalist” and “future thinker. These answers weren’t matching her up with the types of people she wanted to meet because they didn’t accurately describe her personality.

Instead, they described how she’d want someone interviewing her for a job to see her. But the answer to her dating conundrum wasn’t simply being more honest and taking time to actually answer the questions, she found out. Because even if she decided to be completely frank in her answers, her matches probably wouldn’t be. Research supports her idea.

Another study estimated that the average person lies during one in five of his or her daily interactions. First, she laid out all the things she actually desired in someone else: a sense of humor, an easygoing personality, etc. Then she started looking at the profiles of the people she wanted to match with and looked at the women these guys had gotten matched with instead of her. Word cloud of words used most often by popular women.

Amy in a photo looking too small to see. She had wanted to seem open, lighthearted, and friendly, but instead she came across as distant.

Amy Webb: How I Hacked Online Dating

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She was also a Delegate on the former U. Recently, she was named a lifetime member of the Council on Foreign Relations. A lifelong science fiction fan, Amy collaborates closely with Hollywood writers and producers on films, TV shows and commercials about science, technology and the future. To date, her books have been translated into 19 different languages. Currently, Amy is working on a new book about genomes and the next wave of disruptive innovation with leading biotech visionary Andrew Hessel.

Amy writes extensively about corporate foresight strategy, uncertainty and emerging technologies. She spends extensive time in advance with every client to learn about their interests and needs and develops keynote speeches and interactive workshops anchored in original research and insights specific to an organization, industry or conference. For her clients, Amy includes a folder of digital assets for organizers and participants, which includes her open-source frameworks and foresight tools as well as curated research on emerging technology.

The virus has challenged our critical systems: our global supply chains, communications infrastructure, healthcare, education, transportation, and even our ways of governing. It is reshaping our economies in real time, and it is shifting the geopolitical balance to create new tensions and alliances. Now is the time to create recovery scenarios for your company and industry. In this bespoke session, Amy Webb offers essential advice specifically for your organization.

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Amy Webb was having no luck with online dating. The dates she liked didn’t write her back, and her own profile attracted crickets (and worse).

This talk might not seem to be related to digital marketing directly. But in a way it is. Amy Webb talks about dating. She talks about her dating life. But she also talks about analysis. Analysis of your target audience. Understanding who you are dealing with and who you want to reach and why. Because after all, how different is a search for a partner to a search for a perfect client?

This website uses cookies to improve your experience. We’ll assume you’re ok with this, but you can opt-out if you wish. More information. Written By. Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker.

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Amy Webb heads the digital strategy house Webbmedia Group, and is a founder of the SparkCamp discussion series. So my name is Amy Webb, and a few years ago I found myself at the end of yet another fantastic relationship that came burning down in a spectacular fashion. So I asked everybody in my life what they thought.

And most importantly, true love will find you when you least expect it. I am constantly swimming in numbers and formulas and charts. If my strategy was to least-expect my way into true love, then the variable that I had to deal with was serendipity. So again, I started doing some math. Population of Philadelphia: It has 1. I figure about half of that are men, so that takes the number down to , So that basically meant there were 35 men for me that I could possibly date in the entire city of Philadelphia.

In the meantime, my very large Jewish family was already all married and well on their way to having lots and lots of children, and I felt like I was under tremendous peer pressure to get my life going already. So online dating is the second most popular way that people now meet each other, but as it turns out, algorithms have been around for thousands of years in almost every culture. Are the families going to get along?

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Amy Webb was having no luck with online dating. So, as any fan of data would do: she started making a spreadsheet. Hear the story of how she went on to hack her online dating life — with frustrating, funny and life-changing results.

Amy Webb: How I Hacked Online Dating. February 11, Amy Webb used data science to find love. After a difficult breakup of a relationship when she was​.

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